Digital Presence · Essay
What we mean by digital presence
A website is where most projects start. It is rarely where a presence ends.
Ask most businesses about their online presence and they will describe their website. It is the part they paid for, the part they can edit, and the part with their name at the top. It is also, increasingly, the second or third place a prospective client meets them.
The first meeting usually happens somewhere else: a search result, a map listing, a directory profile, a LinkedIn page, or a colleague's forwarded link. By the time someone reaches the website, they have already formed an impression. The site's job is to confirm it, or to repair it. Continue reading →