Section C · Work

Selected work.

Client projects and concept builds, each presented as a case study. The concept builds are sites we designed and built for invented clients to show how we work.

01Context
02Challenge
03Strategy
04Design
05Technology
06Result

Client project · Organization · Websites

HAMILTON: The First Flame

The official website for a historical feature film from Golden Eagle Films.

Context: HAMILTON: The First Flame tells the true story of the Hamilton family and the beginnings of the Scottish Reformation. The film needed one home for its story, its cast and its history.
Challenge: The site serves several audiences at once: people meeting the film for the first time, people who want the history behind it, and press. It also had to move off Wix.
Strategy: Lead with the story and the trailer. Then let visitors go as deep as they like, from the characters and cast into the history, places and people of sixteenth-century Scotland.
Design: A dark, cinematic page with a single ember of light. Classical serif titles echo the period, and one flame-orange accent marks every next step.
Technology: Static pages on Cloudflare, with an interactive timeline, a map, a relationship map of the characters, a gallery and video.
Result: A multi-page film site with character and historical-figure profiles, news and press pages, and a trailer and opening scenes to watch.

Visit the live site

Concept build · Business · Websites

Tamarack Well & Pump

A well and pump company whose customers arrive with no water and a phone in hand.

Context: A family-run well and pump service for rural homes. The business is invented for this concept.
Challenge: Most visitors have no water when they arrive. They need a phone number and some reassurance before anything else.
Strategy: Put the emergency line first. Then answer what people ask before they call: what you fix, what happens next, and what they can check themselves.
Design: The page reads as a driller's log. A strata rail runs from ground level to the bottom of the well, and the services are mapped onto a labeled cross-section.
Technology: Static pages, self-hosted fonts and a hand-drawn SVG diagram. No JavaScript and no third-party requests.
Result: Four pages. The home page, with its fonts, weighs 85 KB. The phone number can be tapped from the top and bottom of every page.

View the concept site

Concept build · Professional · Professional Presence

Rhea Castellane

A fractional CFO whose résumé listed roles but did not show how she works.

Context: An independent finance consultant to family-owned companies. The person is invented for this concept.
Challenge: Owners hire a CFO on trust. A list of job titles does not tell them what will change in their own company.
Strategy: Turn the résumé into evidence: what she takes on, what changed for past clients, and exactly how a first engagement runs.
Design: The whole site is set on ledger paper. Each page is a folio with date, particulars and figure columns, and the text sits on the ruled lines.
Technology: Static pages on a strict 32-pixel baseline grid, one self-hosted type family, no JavaScript.
Result: Three pages. The profile page, with its fonts, weighs 105 KB. Every engagement and role reads as one line of a ledger.

View the concept site

Concept build · Organization · Digital Presence

Alder Bend Community Pantry

A volunteer food pantry serving three audiences who each want one thing.

Context: A volunteer-run food pantry in a small town. The organization is invented for this concept.
Challenge: People who need food, people who give it and people who volunteer all land on the same page. The first group is often on a phone and wary of paperwork.
Strategy: Lead with open hours and the words “No ID needed”. Then give each audience one clear door, and say the essentials in Spanish on the home page.
Design: A co-op noticeboard: this week's hours set like a market sign, three plain blocks of color for the three paths, and warm Bookman-style type.
Technology: Static pages, self-hosted fonts, no JavaScript. The sign-up form and giving button are marked as demonstrations.
Result: Four pages. The home page, with its fonts, weighs 123 KB. Open hours appear on every page.

View the concept site